Que a Emma Watson é um exemplo de conduta não é novidade. A novidade é que agora a atriz e embaixadora Women’s Goodwill da ONU lançou uma nova conta no instagram, que é totalmente voltado para inspirações de moda sustentável, com produtos de marcas como Stella McCartney, Burberry, Louis Vuitton e até estilistas anônimos e/ou independentes que fazem suas criações sem couro, sem peles, com materiais recicláveis e eco-conscientes.
O nome atual da conta é The Press Tour, já que a atriz está atualmente em tour divulgando seu novo filme, A Bela e a Fera, que estréia mês que vem. Na conta, a própria Emma posta seus looks para as entrevistas e red carpets, diz de que marca são as roupas que usa e de que materiais as roupas são feitas, tudo bem detalhado, pra alegria de todas as fãs fashionistas.
Essa não é a primeira vez que Emma Watson mostra sua preocupação com moda sustentável. Em 2015 ela auxiliou na divulgação do documentário “The True Cost” (em português, “o verdadeiro custo”) que mostra o lado negro da indústria têxtil global.
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Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves
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Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty
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Completed our final day of press in London for @beautyandthebeast, what an incredibly kind reception. Not long now until the film is released into the world! 🌹❤️🇬🇧 Today’s look was a bespoke @31philliplim outfit, made from responsibly-sourced FSC (Forest Stewardship Certified) viscose, and Oeko-Tex 100 certified biodegradable acetate yarn. @pichulikafrica earrings, handcrafted in Cape Town using locally manufactured rope re-purposed from off-cuts or overruns from the yachting and climbing industry. @burberry pumps handmade in Italy with organic silk #30wears Fashion info validated by @ecoage #ecoloves Skin prepped with @balancemebeauty Restore and Replenish Cream Cleanser, @sukinskincare Hydrating Mist Toner and @paiskincare certified organic Rebalancing Day Cream and Gentle Eye Cream. Lips prepped with Balance Me Lip Quench Balm. Balance Me was founded by two sisters with clarity at the heart of their brand, stating the percentage of natural ingredients on the front of each product. Pai Skincare is certified vegan, is one of the first UK brands to be certified organic by @soilassociationbeauty and is formulated with sensitive skin in mind. Sukin are an Australian brand committed to offsetting their carbon emissions through a clean energy biomass project in India. @iliabeauty Vivid Foundation in a Tularosa and Atacama colour-mix used for the base. @rmsbeauty 'Un Cover-Up was used as a concealer and the Tinted "Un" Powder was used to set in place. Cheeks and lips were tinted with RMS Beauty Lip2Cheek in Illusive. @odylique Essential Care Mascara was used on lashes. This is the first mascara to be certified to organic standards by the Soil Association and the brand list the recyclability of their packaging and the country of origin on their website. The whole look was set with Ilia's Finishing Powder. Beauty brands verified by @contentbeauty
Eu amei o novo instagram em todos os níveis. Afinal, a Emma é um ícone fashion há anos, e ter uma conta dedicada apenas a “look do dia” e com tantos detalhes sobre a confecção das peças que ela veste é uma fonte de inspiração inesgotável. São essas pequenas coisas que fazem uma grande diferença, vocês não concordam? 😉